Privacy Policy

Your privacy

This policy explains what personal information Your Town Merch collects, why, and your rights under UK GDPR. By using our store you agree to this policy.

What we collect

• Order details — name, delivery and billing address, email, phone.
• Payment information — handled securely by our payment provider; we never store full card details.
• Browsing data — pages visited and basic device information, via cookies and analytics, to improve the store.

How we use it

• To process, fulfil and deliver your orders.
• To provide customer support.
• To send marketing emails only where you've opted in — you can unsubscribe at any time.

Who we share it with

We share only what's necessary with: our ecommerce platform (Shopify), our secure payment provider, and the print and delivery partners who fulfil your order. We never sell your data.

Your rights

You have the right to access, correct, or delete your personal data, and to withdraw consent for marketing. To exercise any of these, email hello@yourtownmerch.com.

Retention

We keep order records as long as needed for legal and accounting purposes, then delete them securely.

Questions? Contact hello@yourtownmerch.com.